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Last 7 days
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scaling
testing
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ClientStatusOffer ROASReturn on Ad Spend
For every $1 spent on ads, how much came back in sales.
A 3x ROAS means $3 in revenue for every $1 spent.		 BEROASBreakeven ROAS
The minimum ROAS needed just to cover the cost of the product.
If your ROAS is above this, ads are profitable. Below it, you are losing money on every sale.		 MERMedia Efficiency Ratio
Same as ROAS for single-channel accounts.
Only differs when running multiple ad platforms.		 aMERAdjusted MER
New customer revenue ÷ Ad spend.
Strips out returning buyers — shows what ads are actually driving for acquisition.		 CPACost Per Order
How much was spent on ads to get one order.
The lower the better — but it must stay below the breakeven amount.		 BECPABreakeven Cost Per Order
The most you can spend to get one order and still break even.
If your cost per order is above this, you are losing money acquiring customers.		 $/day Mo. Spend RevenueTotal Revenue
All sales generated in the selected time period,
pulled directly from your daily entries.		 AOVAverage Order Value
The average amount a customer spends per order.
Higher AOV makes it easier to profit on ads — you need less ROAS to break even.		 GM%Gross Margin
What percentage of each sale is left after paying for the product and shipping.
If you sell for $100 and the product costs $40 all-in, your margin is 60%.		 CommissionYour Cut
Your agency revenue share based on this client's total sales.
Calculated from the commission rate you set per client.		 Forecast30-Day Revenue Forecast
Projected revenue for the next 30 days based on recent performance,
daily trends, and how consistent the data has been.		 ActionWhat To Do With The Budget
Metrik looks at 9 signals — profitability, trend, new customer rate, creative fatigue and more —
then tells you whether to scale, hold, cut, or pause this account right now.		 Notes
Revenue & spend auto-calculate from Daily Tracker · Click any value to edit · Green = above breakeven · Red = below
ClientStatus # New OrdersNew Orders
Orders from first-time customers in this period.		 $ New RevNew Customer Revenue
Total revenue generated by first-time customers only.		 nAOVNew Customer AOV
Average order value for first-time buyers.
Often lower than returning customers.		 nCPANew Customer Cost Per Acquisition
How much you spent to acquire each new customer.
Keep this below your breakeven CPA.		 BECPABreakeven Cost Per Acquisition
The most you can spend per new customer and still break even.
= AOV × GM%		 Offer ProfitOffer Profitability
Gross profit per new customer minus what you spent to acquire them.
Positive = offer is profitable. Negative = losing money on acquisition.		 # Return OrdersReturn Orders
Orders from existing customers who bought again.		 $ Return RevReturning Customer Revenue
Revenue from customers who have bought before.		 rAOVReturning Customer AOV
Average order value for repeat buyers.
Usually higher than new customers.		 % NCRedNew Customer Revenue %
What percentage of total revenue came from new customers.
High = growth mode. Low = mostly retargeting existing customers.		 CACCustomer Acquisition Cost
Total ad spend divided by new customers acquired.
How much it costs to bring in one new customer.		 BECACBreakeven Customer Acquisition Cost
The max you can spend to acquire a customer and still break even.		 CALCCustomer Acquisition Lifetime Cost
Projected total cost to acquire a customer over their lifetime.
All values auto-calculated from Daily Tracker entries
ClientStatus COGS ($)Cost of Goods Sold
Total product + shipping costs for the period.
What was paid to fulfill all orders.		 COGS GP%COGS Gross Profit %
Gross profit margin based on product costs only.
Does not include OpEx or fees.		 GPM%Gross Profit Margin
What percentage of revenue is left after product costs.
Set when you add a client.		 Weighted GPMWeighted Gross Profit Margin
Gross margin adjusted for the actual product mix sold.
More accurate than a flat margin %.		 Mo. OpExMonthly Operating Expenses
Non-ad costs like Shopify, apps, and tools.
Set when you add a client.		 Other FeesOther Fees
Any additional costs outside of ads and OpEx.		 Total CostsTotal Costs
Ad spend + OpEx + fees combined.
Everything the business spent this period.		 Gross ProfitGross Profit
Revenue minus product costs.
Before ads, OpEx, or any other expenses.		 Net ProfitNet Profit
What is left after ALL costs — ads, products, OpEx, fees.
The actual money made.		 Net MarginNet Profit Margin %
Net profit as a percentage of revenue.
The higher the better.		 CommissionYour Commission
Your agency revenue share on this account.		 Client NetClient Net Profit
What the client keeps after paying your commission.
Their actual take-home.
Revenue flows from Daily Tracker · COGS, OpEx, Fees — click to edit
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Ad Performance

Customer Breakdown

Profitability

Daily Performance Log

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Offers Worth Testing
Based on your current numbers — order value, margins, and acquisition cost — here are offers that could move the needle. Each one includes the math on what it would actually do.
Recommendations
These are specific to your numbers — not generic advice. Your agency sees these too.
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