Built for Meta ads agencies & DTC brands

Know if your ads
are actually working.

Metrik tracks every metric that matters — ROAS, profitability, CPA, scaling signals — so you always know what to do next and why.

Start 14-day free trial See what's inside
9
Scaling signals
50+
Metrics tracked
Real-time
Data synced live
14d
Free trial
What people are saying
Used by agency owners and media buyers managing $50k-$500k+/mo in ad spend.
I was running 7 clients off a Google Sheet with formulas I barely understood. Switched to Metrik and within a week I caught that two of my "profitable" accounts were actually losing money after COGS. Would've never known.
D
Daniel R.
Agency Owner · 7 clients
Caught $4.2k/mo in hidden losses
The client portal alone is worth the subscription. I used to spend Sunday nights screenshotting dashboards into Google Slides. Now I send a link and my clients actually trust the numbers because they can check themselves.
M
Marcus L.
Performance Lead · DTC agency
~3 hrs/week saved on reporting
Honestly I was skeptical about the scaling signals but they've been surprisingly accurate. Had a client at "HOLD" that I was about to scale — checked the MER gap and realized Meta was over-attributing by 40%. Glad I waited.
A
Aisha T.
Freelance Media Buyer
Avoided a bad scale decision
app.usemetrik.com
Metrik
Live
Overview
Acquisition
Profitability
Daily Tracker
Offer Tracker
Active
5/6
Mo. Spend
$21.4k
Revenue
$74.2k
Blended ROAS
3.47x
Commission
$7.4k
Portfolio Net
$18.2k
30d Forecast
$89k
Client
Status
ROAS
MER
aMER
BEROAS
CPA
Revenue
Commission
Forecast
Action
Brand 1
scaling
3.82x
4.11x
2.94x
2.08x
$24.40
$22.1k
$2.2k
$26.5k
SCALE HARD
Brand 2
active
3.14x
3.42x
2.11x
2.27x
$26.80
$17.8k
$1.8k
$21.3k
HOLD
Brand 3
testing
3.06x
3.28x
1.98x
2.44x
$22.90
$15.3k
$1.5k
$18.4k
NUDGE UP
Brand 4
active
3.43x
3.71x
2.56x
2.17x
$26.20
$14.4k
$1.4k
$17.3k
SCALE
Brand 5
paused
1.42x
1.54x
0.81x
2.63x
$47.60
$4.8k
$480
$5.8k
PAUSE
ROAS Return on Ad Spend
BEROAS Breakeven ROAS
aMER New Customer Revenue / Spend
MER Marketing Efficiency Ratio
CPA Cost Per Acquisition
nCPA New Customer CPA
CAC Customer Acquisition Cost
GPM% Gross Profit Margin
Net Profit After All Costs
% NCRed New Customer Revenue
IAO Profit Offer Profitability
nAOV New Customer AOV
CALC Lifetime Acquisition Cost
Smart Forecast EWMA + Trend
Collections Period Comparison
ROAS Return on Ad Spend
BEROAS Breakeven ROAS
aMER New Customer Revenue / Spend
MER Marketing Efficiency Ratio
CPA Cost Per Acquisition
nCPA New Customer CPA
CAC Customer Acquisition Cost
GPM% Gross Profit Margin
Net Profit After All Costs
% NCRed New Customer Revenue
IAO Profit Offer Profitability
nAOV New Customer AOV
CALC Lifetime Acquisition Cost
Smart Forecast EWMA + Trend
Collections Period Comparison

Up and running in 5 minutes.

No integrations. No API keys. No dev work. Just log in and start entering your numbers.

1
Add your clients
Enter margin, AOV, COGS, and OpEx. Metrik calculates your breakeven automatically.
2
Log daily numbers
Enter spend, revenue, orders, and new customer data. Takes 30 seconds per client per day.
3
Get scaling signals
The 9-signal engine scores each client and tells you exactly what to do with your budget — scale, hold, or cut.
4
Share client portals
Send each client a private link. They see their own metrics — ROAS, profit, forecasts — without seeing anyone else's.
What's inside

Everything you need.
Nothing you don't.

Built by a media buyer who was tired of not knowing if clients were actually profitable. Every feature exists because it solves a real problem.

Smart Scaling Engine
9-signal scoring system watches ROAS, margins, CPA, CAC, creative fatigue, MER gap, and more — then tells you exactly when to scale, hold, or cut and why.
SCALE HARD · SCALE · HOLD · CUT · PAUSE
🎨
Creative Fatigue Detection
Watches daily ROAS trends, CPA trajectory, and peak-and-fall patterns. Catches creative fatigue before it bleeds your budget across 4 severity levels.
Automatic · Daily monitoring
Budget Cooldown Tracker
Logs every budget change with timestamps. Enforces a 4-day cooldown so you never stack changes and tank the algorithm. Caps scaling signals during cooldown.
4-day cooldown · Change log
🔒
Client Portal
Every client gets their own password-protected dashboard. They see their ROAS, profit, daily log, and forecasts — without seeing your other clients.
Branded · Access codes
📈
Real Profitability
Not just ROAS. Tracks net profit, gross margin, COGS, OpEx, commission, weighted GPM, aMER, and 50+ metrics — so you know if the business is actually making money.
50+ metrics calculated
🎯
Acquisition Offer Tracking
Log every offer — free shipping, discounts, bundles — and compare performance side by side. Automatically identifies your best converting offer.
IAO profitability · Best offer badge
📅
Collections & Date Ranges
Group performance into named collections — by offer, creative, or time period. Compare margin/AOV changes across periods with full scaling signals per collection.
Period comparison · Per-collection scaling
💡
Smart Tips Engine
Personalized, data-driven tips for each client. Tells you exactly what's working, what's not, and what specific changes (AOV, margin, spend) would move the needle.
Client-specific · Actionable
🚀
Smart Revenue Forecast
EWMA-weighted forecast with trend detection, weekend/weekday adjustment, and confidence scaling. Projects 30-day revenue that actually makes sense.
EWMA · Trend-adjusted · Confidence-scaled

9 signals.
One verdict.

Most tools just show you ROAS. Metrik weighs every signal together — ROAS ratio, net margin, aMER, MER gap, CPA, CAC, new customer %, creative fatigue, and budget cooldown — then tells you exactly what to do with your budget.

ROAS vs Breakeven
HIGH
Net margin %
HIGH
aMER (all-in efficiency)
MED
MER gap (attribution check)
MED
CPA vs Breakeven CPA
MED
CAC efficiency
MED
New customer ratio
LOW
Creative fatigue
LOW
Budget cooldown
GATE
Current verdict
ROAS strong · Margins healthy
SCALE HARD +30%
Metrik
Brand 1
Sign out
Overview
Daily Log
All Metrics
Offer Ideas
Tips
Revenue
$22.1k
Forecast: $26.5k
ROAS
3.82x
Breakeven: 2.08x
Ad Spend
$5.8k
$280/day avg
Status
scaling
scale +30%
Net Profit
$8.2k
37.1% margin
New Customers
68%
of total revenue

Your clients
see their numbers.

Every client gets a private dashboard with their own login. No spreadsheets. No screenshots. Just clean data they can check anytime.

Password-protected access — they only see their data
Real-time metrics updated from your daily entries
Overview, daily log, all metrics, offer ideas, and tips tabs
Looks professional — branded with your agency name
Share one link — they're in

Your numbers
tell you what to do.

Tap any client and Metrik shows you exactly what the data means — specific to that client's margin, AOV, and spend. No generic advice. Every tip is calculated from their actual numbers.

🚨 Spending $47.60 to acquire each new customer but only making $19.68 gross profit — losing $27.92 on every new customer acquired.
⚠️ $312 short of your breakeven revenue (3.33x) this period. Hold spend and focus on improving offer or creative.
💡 Raising AOV by $22.50 (to $94.00) would bring BEROAS from 2.13x down to ~2.00x — the same margin, easier to scale.
🚀 Every $1 spent is returning $0.84 in gross profit above your breakeven. Strong signal to scale.
🎨 ROAS declining consistently. At current trajectory, losing ~$43/day vs your breakeven. Upload new creatives before touching budget.
Budget changed 2 days ago. 2 days left before the algorithm has fully re-optimized to the new spend level.
Pricing

Simple pricing.
Cancel anytime.

14 day free trial to see if you're actually profitable. No credit card required.

Starter
$49/mo
Up to 3 clients
✦ 14-day free trial
Daily tracker + MER/ROAS analytics
Scaling engine with 9 signals
Client portal with access codes
Acquisition offer tracker
Budget change log + cooldown
Full profitability tracking
Agency
$199/mo
Unlimited clients
✦ 14-day free trial
Everything in Pro
Unlimited clients
White-label client portals
CSV export
Early access to new features
Direct founder support
Input on product roadmap

Use this for 14 days and see if you're actually profitable. Cancel before the trial ends — you won't be charged.

Questions?

Do I need to connect my ad accounts?+
No. Metrik doesn't require any API connections or integrations. You manually log your daily numbers — spend, revenue, orders, new customers — which takes about 30 seconds per client. This gives you full control over your data and means zero setup friction.
What metrics does Metrik track?+
Over 50 metrics including ROAS, BEROAS, MER, aMER, CPA, nCPA, CAC, BECAC, net profit, gross profit margin, weighted GPM, new customer %, IAO profitability, commission, smart forecast, creative fatigue, scaling score, and more. Every metric is auto-calculated from your daily entries.
What are "collections"?+
Collections let you group your daily entries into named time periods — like "Q1 2026" or "Free Shipping Test" — each with their own margin and AOV settings. You can compare performance across collections to see how offer or margin changes affected results, with full scaling signals per collection.
How does the scaling engine work?+
The engine scores each client on 9 weighted signals: ROAS vs breakeven, net margin, aMER, MER gap (attribution check), CPA vs breakeven CPA, CAC efficiency, new customer ratio, creative fatigue, and budget cooldown. It then produces a verdict — SCALE HARD, SCALE, NUDGE UP, HOLD, TRIM, CUT, or PAUSE — with the exact reasoning and recommended budget percentage change.
Can my clients see my other clients?+
Never. Each client portal is completely isolated. Clients log in with a unique access code and can only see their own metrics, daily log, tips, and offers. Your portfolio-level data is never exposed.
Can I cancel anytime?+
Yes. No contracts, no commitments. Cancel before your 14-day trial ends and you won't be charged at all. After that, cancel anytime from your billing settings — your access continues until the end of your billing period.
Is my data secure?+
Your data is stored securely with Supabase (built on PostgreSQL with row-level security). Authentication is handled through secure email/password login, and all data is isolated per agency account. Client portal access codes are separate from your main login.

Contact us

Have a question, feature request, or just want to say hi? We'd love to hear from you.

Email
support@usemetrik.com
💬
Response time
Usually within a few hours
🌎
Built for
Meta ads agencies & DTC brands worldwide

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